Don’t let the Web Bugs bite

In a recent article “web bugs” are presented as a horrible invasion of privacy. But I ask what is the difference between a web bug and the stats a site collects? Answer: only that a web bug delivers the information directly to the advertiser by sending the following info:

  • The IP address of the computer that fetched the Web Bug
  • The URL of the page that the Web Bug is located on
  • The URL of the Web Bug image
  • The time the Web Bug was viewed
  • The type of browser that fetched the Web Bug image
  • A previously set cookie value

Big deal.