I cannot believe that Northwest Airlines is rebranding themselves (or have been for several month I guess) – complete with a new bullshit logo! I have held up NWA’s logo for years as an example of elegant simplicity. It says so much in such a small space; you have the N or W depending upon how you look at it and then the little arrow pointing, as if on a compass, in the North West direction. Beautiful. Now what they currently have is just horrendous.
Which do you think is better?