Marketing ideas as a means of social change

For whatever reason I was not motivated to post yesterday. I wanted to post, but I couldn’t get myself to do it. What I wanted to do was to post a positive story about Arabs and/or Arab Americans and make that sort of a tradition on this anniversary, here at Alt Text.

When this idea was conceived I was thinking in these specific terms but wanted to change the way people thought of this day – a day now linked to a war that had nothing to do with Al Qaeda or making us safer. I wasn’t looking to start a meme or actively market my idea, just post some positive news.

Reading Seth Godin’s site today I came across his post about how we can market our way closer to an end to terrorism. In the post Seth writes how you cannot beat terrorism with guns and prisons – those consequences do little to affect the terrorist’s mind and could do even more to fuel the creation of new terrorists. After all, terrorists are just people who subscribe to a particular idea – an idea that America and the West are immoral – heathens that are bent on destroying their culture and robbing them with the resources.

For all I know, we may never be able to eliminate terrorism and animosity towards us (especially as we are sitting atop the world in terms of wealth and consumption). But what we can do is try to create another idea that can combat those to which the terrorists subscribe.

We have not been very successful invading and bombing our way to changing minds but we do know how to market our ideas. The problem right now is that somewhere along the line, our leaders decided that the time for crafting this sort of idea, had passed and they have been busy reinforcing the old ideas that terrorists have of us.

We are already at a place in time where many people are fearful of expressing racist thoughts and that may eventually give way to the idea of racism finally disappearing. In the same way, maybe some day, the idea of attacking innocents as a means of affecting change an the idea that the Western countries only want to hold down and plunder the rest of the world may seem crazy. Unfortunately, for now, there are far too many people willing to do participate in the former and far too much truth to the latter. Even powerfully crafted and marketed ideas need to eventually mirror reality.

Active Nonconformists Together Insisting on Free Association and Speech to Confront Injustice and State Tyranny

This is the best name/acronym for a group, ever. ANTI-FASCIST. (the blurb about this Minneapolis-based group is just “below the fold” on the linked page. And this is possibly one of the *best* quotes from a government official ever:

“What the ANTI-FASCISTs don’t understand is that free speech is fine as long as you don’t do it in public,” said a representative of Homeland Security. “We’re waging a War on Terror, and freedom of speech just isn’t what it used to be. Fences, tear gas, and paddy wagons are important tools for preventing terrorism. Show me a picture of protesters with access to convention delegates and the media, and I’ll show you free speech that’s completely out of control.”

Sorry, I meant one of the saddest.

Our losses on and since 9/11. More than we can bear?

After the attacks on September the 11th, 2001 then New York Mayor, Rudy Giuliani, said that the losses were likely to be “more than we can bear.”

Joan Walsh in a piece at Salon, as part of their 5 years after series writes about this toll and the continuing toll we pay for the terrorist attacks on September 11, 2001.

Walsh points out that the 2,873 deaths from that infamous day have now been surpassed by the deaths of American soldiers, with almost 2,700 dying in the unrelated battleground in Iraq. When you add in almost 30,000 U.S. military casualties and a reported 46,307 dead Iraqi civilians, the full toll of this war should start to settle in and Walsh asks if this is more than the American and Iraqi people should have to bear considering the lack of focus this war has had and the erosion of the war’s only success in Afghanistan – with rebels and repression reappearing there – we risk losing any ground we gained there.

She also laments the loss of “national and international unity we enjoyed after the attack”:

the warmth I felt from friends and acquaintances and even strangers those first raw days, a seriousness and purpose I felt more broadly in the following weeks.

And points out many of the things that this administration has done to earn the ire of the American people:

Since that time, though, we’ve seen hubris beyond imagination. We’ve watched an unbridled executive-branch power grab, warrantless wiretaps, the curtailing of privacy rights; a pervasive smog of secrecy descended to obscure our government. Outrage about torture, rendition and secret prisons here and abroad is dismissed with a flippant “We don’t torture” from the president. And all of it has been shellacked with an ugly culture of bullying in which dissent equals treason, shamelessly, five years after the attack. Last week it was Donald Rumsfeld comparing war critics to people who appeased Hitler; this week we had Secretary of State Condoleezza Rice saying they’re the sort who would have ended the Civil War early and let the South keep its slaves. Their intimidation is meant to say that the very freedoms worth fighting for — the right to dissent, the right to question our government — might have to be abridged while we fight. Politically, that truly is more than we can bear.

The article loses some steam toward the end and I wish it would have stuck closer to its theme, its mantra, is the toll more than we can or should bear? Perhaps some additional focus could also be placed on what we have gained, such as more enemies.

A growing number of analysts, many of them former top government counterterrorism officials, say the notion of a “war” on terrorism is the wrong strategy.

In relying overwhelmingly on bombs and bullets, they say, the United States has alienated much of the Muslim world, driving away even moderates who might be open to Western ideas. The West has largely failed to offer a positive vision or deal with the root causes of Islamic extremism.

Making the world a better place – for dummies

Yesterday’s post mentioned 3 things that the U.S. and the rest of the world could do to stop terrorism and some bigger global issues. Today I would like to present some ideas for how we could go about doing these 3 things:

1. Focus on and solve the problem (i.e.. the hatred of the U.S.)

We as Americans have to be more conscious of how we act on the world stage. We are that 500 pound gorilla, always showing our strength and imposing our ideas. We need to deal with ourselves – make us better neighbors.

2. Find & punish the perpetrators of terrorism (all of them)

The U.S., its allies, and every other nation on earth should come to an agreement on terrorism and terrorists. Every nation should be vigilant in its efforts to root out and put down any terrorists within their borders. Failing to do this will result in strict penalties for the negligent countries. Privileges like the opportunity to fly planes into the “rule abiding” countries and economic sanctions are just a couple of the ways that we could put pressure on countries that are more friendly to terrorists types.

3. Solidify the alliances (and even unify) with the governments of the world

Finally, the most difficult task is to begin to make strides towards diminishing national and cultural borders. Much like how the European Union hopes to diminish economic borders in Europe, we must all work to reduce the misunderstandings and misinformation that causes tension today; create a new vision of a more unified and cooperative world for the near future; and actually start building the framework for a new world organization (can the United Nations ever be effective the way it stands now?) that will aid in governing and maintaining the world’s population, ecosystem, and lasting peace.

Are these ideas utopian. They may appear that way. But they really aren’t all that far-fetched. We may even see all three of these things begin to take shape in the next 20 years.

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I know others have linked to this site. These infographics are just too darn good at conveying complex info concisely. I had to offer it up for all of you.